Anita’s Six Steps to Success
by Anita Pagliasso-Balamane
Author of "How I Made A Small Fortune as a Home-Based Travel Agent"
(www.redticketproductions.com)
President, Ticket To Travel (www.aticket2travel.com)
OSSN Western Regional Manager
Email: sanjoseca@ossn.com
Phone: 408-531-9228

STEP # 1: Create a brochure for your business.

Before you hand out that supplier's brochure, make sure you hand out a brochure of your own. Use a software program such as Microsoft Publisher and create a brochure about yourself and your business.

Point out the features that make you stand out from all others in your field. List all of your credentials. Include a picture of yourself. List all of the associations that you belong to. Include testimonials. And, brand yourself with a unique logo and business cards.

STEP # 2: Be a walking billboard.

Buy embroidered or silk-screened shirts and hats with your name and logo on them. Wear an interesting piece of jewelry or other items you purchased while traveling as a conversation piece. Put a magnetic sign on your car that includes your company information. Use personalized license plates or license plate frames. Put your logo and stamp on every item given to your client.

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