OSSN E-Agent Newsletter

Big Five Tours & Expeditions Re-Defines its Luxury Image

STUART, FL – A svelte new logo, up-market brochures and a definitive new slogan now promote Big Five Tours & Expeditions’ luxury image. Replacing its 30-year-old wildlife logo, Big Five has unveiled a sleek new look that mirrors the luxury and upscale good taste embodied in its escorted tour offerings.

“We have not remade ourselves,” says Raj Sanghrajka, Big Five Vice President of Marketing.

“Our new look is the outcome of a concerted branding effort to define our product in the eyes of consumers. We want a uniform message that reflects the style and sophistication of our product.”

Big Five’s new logo design is just one element of the company’s broad-based branding efforts to establish product recognition and positioning in the consumer market. The company’s upscale image is bolstered by a fresh look for its 2005 brochures and a new company slogan, Enriching Lives Through Distinctive Journeys.

“Our luxury product and customized services demanded a slogan that defines the Big Five experience,” Sanghrajka adds. “‘Enriching Lives Through Distinctive Journeys’ truly conveys what we do at Big Five Tours & Expeditions as a major supplier of distinctive soft adventure travel.”

Big Five Tours & Expeditions’ escorted luxury tours extend across five continents, including Latin America, Asia & the Orient, Africa, Antarctica and Australia.

For more information, contact
Big Five Tours & Expeditions
1551 SE Palm Court, Stuart, FL 34994
Phone: (800) BIG-FIVE or (800) 244-3483
Fax: (772) 287-5990
Email: info@bigfive.com
Website: http://www.bigfive.com.