Innovative and Fun Marketing Ideas
by Anita Pagliasso-Balamane
Author of "How I Made A Small Fortune as a Home-Based Travel Agent"
(www.redticketproductions.com)
President, Ticket To Travel (www.aticket2travel.com)
OSSN Western Regional Manager
Email: sanjoseca@ossn.com
Phone: 408-531-9228

I once used actual plastic baby bottles to mail invitations out for a baby shower. I filled the baby bottles with pastel colored confetti and rolled the invitations inside. I pre-typed the adhesive stick-on mailing labels that went on the outside of the bottle. The cost was $.65 to mail each of these, but what a response I got! Friends talked about these invitations for the longest time. If this got such a great response, I figured, why couldn't I come up with some creative ways to promote my travel business in the same manner?

The following are samples of some promotional ideas that will get the responses wanted at a minimal cost to you. A lot of these items can be put inside a regular letter-size envelope and need no extra postage.

As long as the item is not breakable, almost anything can be sent with just postage. How about sending a personalized coconut with a thank you note painted on it to that client who just booked an ocean view suite in Hawaii? Sound crazy? Maybe, but do you think they will ever forget that? Do you think that they will tell their friends what they got in the mail from their travel agent? And that's the whole point.

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