MARCH 2005

In this issue...

OSSN Home
All in a Days Work
by Melody Fee
Presidents Message
by Gary Fee
R.E.S.P.E.C.T.
by Anita Balamane
Cruises on e-Bay
by Peggy Swettmann
Nevada Law
by Melody Fee
Attend Trade Shows
by Martin Deutsch
Cruise Destinations
Intro to Dr. Felicia Suttle
South Africa Tourism President

CHAPTER CHATS

Houston, TX
Jupiter, FL
Sandiego, CA
Dallas, TX



President's Message
Last October OSSN conducted a national survey for Home Based Agents. 60% of over 1000 agents who responded said they have a website for their travel business.

SELL YOURSELF FIRST NOT YOUR E-MAIL PROVIDER
By Gary M. Fee, OSSN President

Last October OSSN conducted a national survey for Home Based Agents. 60% of over 1000 agents who responded said they have a website for their travel business. We thought this to be a high figure and a fast growing trend amongst the home based agent community. However, OSSN also finds that many home based agents who do have their own website also still use an E-Mail address like AOL, MSN or similar. Which of course are great companies but they do not promote your website. They promote their own website. If your E-mail address ends with aol.com or similar you can rest assured you are promoting that website as opposed to your own website. A good hosting company also has a mail server that will allow you to have your own personal E-mail address such as john@mytravelagency.com Like most of us we receive a great deal of E-mail. Why not have your travel agency name on every e-mail you send out?

There is another problem for using major companies like MSN or AOL. You are spammed to death with a barrage of advertising using E-mail programs like this. And sorry AOL users, but when you send out E-mail to a recipient and the recipient replies, many times part of the written conversation or "thread" is not saved from the previous conversation. This situation causes a loss of any previous conversation. Who can remember what the previous conversation was about? I know I can not as I receive over 500 real e-mails a day. In a business environment this does not work but is probably fine for friends and family. Using a good E-mail program like Outlook, Outlook Express or Eudora is essential for most successful home based travel businesses to communicate effectively.

Your web hosting service provider should include an E-mail address for you and most allow up to five E-mail addresses if you want them all. This service is provided as part of your web hosting monthly payment. Adding AOL or any other major E-mail company is just another unnecessary expense. The majority of all E-mail service today is also web based. In other words you can send and receive your E-mail from any computer anywhere is the world.

You will never be able to send out large amounts of E-mail to your client database using a company like AOL. The AOL Spam Cops will make every effort to prohibit you from doing so. The AOL address book is not conducive to ongoing E-marketing campaigns of any size.

If you are planning for your company to grow by use of E-Mail marketing and are currently using such public E-mail companies as mentioned you may want to reconsider your options before jumping into this competitive environment and start using the professional E-Tools that are available to you that will help support your efforts and goals.


TRUE (Travel Retailer Universal Enumeration) System's sole purpose is to help provide sellers of travel with the assignment of travel industry numeric codes that are recognized by the travel supplier community, including cruise lines, tour operators, hoteliers, and car rental companies.

The recognition of this universal numeric code by travel suppliers will allow the travel agent or agency the privilege of booking travel products and services directly with thousands of travel industry suppliers. This numeric identification code eliminates the need to establish multiple pseudo ID numbers with individual suppliers and Global Distribution System (GDS) providers.

There are NO specific SALES requirements that are necessary to acquire a TRUE ID code, but agents must meet their state laws if they are doing business from a state that has travel promoter laws. The TRUE ID code can be utilized as the “stepping stone” to acquiring your IATA “TSI” endorsement.

For more information about the TRUE ID code, go to http://www.ossn.com/true_registration.asp

This globally recognized numeric code is issued and maintained by IATA (International Air Transport Association.) through their cooperation with the Outside Sales Support Network (OSSN) and the Association of Retail Travel Agents (ARTA). TRUE is a wholly owned subsidiary of the Outside Sales Support Network and the Association of Retail Travel Agents. TRUE is a not-for profit organization.

An IATAN TSI ( Travel Service Intermediary) is defined as a business entity (proprietorship, partnership, or corporation) that is engaged in the sale and/or brokerage of travel and travel related services such as cruises, tours, hotels, car rental, bus and rail transportation and meeting planning. TSIs range from individual home-based businesses to large corporations and are located in the United States or Possessions.

The TSI (Travel Service Intermediary) appointment does require that the Agency MUST have been in business for one year AND has met a specific sales quota of $200,000.00 in gross travel sales to qualify and must also carry valid Errors and Ommissions General Liability Insurance policy. Agencies must also meet all state laws that are pertinent to the sale of retail travel in their perspective states if these laws are in force.

For more qualifications regarding the TSI IATAN appointment, go to: 
http://www.iatan.org/pdf/503.pdf
Once you have met the qualifications for a TSI appointment, ( which hundreds of agents are able to do by FIRST acquiring a TRUE ID Code to build their sales volume in the travel industry), then you will also qualify to have your own IATA list and IATA card.

IATAN, a wholly owned subsidiary of the International Air Transport Association (IATA), is a not-for-profit organization. IATAN administers two distinctive endorsement programs, one for: Airline Appointed Agencies, and one for Travel Sales Intermediary (TSI) Agencies that includes all other categories of travel agencies.

WHICH ONE TO CHOOSE?

TRUE and TSI help a seller of travel to become recognized by the supplier community as professional selling agents. Both issue codes only to business entities and not individual agents.

TRUE is a great stepping stone to IATAN’s TSI program. The TSI endorsement incorporates the IATAN Travel Agent ID card which is highly recognized by supplier’s world wide. If your agency meets certain IATAN sales and insurance requirements then your agency can become part of the TSI family of endorsed agencies.

Both programs can be validated by suppliers at IATA’s website www.checkacode.com

Find out which program is best for you and contact TRUE or IATA today!


For TRUE Call 1-800-771- 7327
www.ossn.com

|

For TSI Call 1-800-294-2826
www.iatan.org



OSSN Home  |  All in a Days Work  |  President's Message  |  R.E.S.P.E.C.T  |  Cruises on e-Bay
Nevada Law  |  Chapter Chats  |  Attend Trade Shows  |  Cruise Destinations  |  Intro to Dr. Felicia Suttle