Stop the Tire Kickers
by Anita Pagliasso-Balamane
Author of "How I Made A Small Fortune as a Home-Based Travel Agent"
(www.redticketproductions.com)
President, Ticket To Travel (www.aticket2travel.com)
OSSN Western Regional Manager
Email: sanjoseca@ossn.com
Phone: 408-531-9228

Nothing is more disheartening than to have worked for days, delving out advice, building itineraries and providing every aspect of our services to prospective clients, only to have them not book, or even worse, book their trip elsewhere.

As much as we don’t want to admit it, shoppers, often called “tire kickers” are not a phenomenon exclusive to the travel industry. How many times have you spent the day with a salesperson at a car lot to end up buying elsewhere? That where the term “tire kickers” came from. When looking for a special outfit or pair of shoes, how many of us buy at the first store? Most of us want to make sure that we are getting the best value for our money. The key word here is “Value”.

Often we get so excited about an opportunity to take care of a new prospective client we start hastily giving out all kinds of information…travel brochures, prices, alternative prices and itineraries, website addresses and so on. we forget to add “Our Value” to the proposal.

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