Travel Selling 101 / Selling Cruises
by John Hawks

Travel Selling 101: Turning Clients Into Your Best Ads

Ever wonder why Hollywood movie producers always fill their ads and posters with "blurbs" from critics -- snippets like "I laughed, I cried, I loved it!" or "The best movie of the year -- true Oscar caliber!" -- even though you've never paid attention to them?

Here's the truth: Those blurbs do sell movie tickets. Sure, you may not decide to go to the latest Harry Potter film based on what some critic in Hoboken said specifically -- but, subconsciously, those testimonials give many consumers the subtle impression that a given film is worth checking out.

At the recent Home Based Agent Show in Baltimore, OSSN's Anita Pagliasso-Balamane and Penney Rudicil talked about the power of client testimonials. They shared examples from their own home-based agencies about using praise from your customers to market yourself effectively as the # 1 local choice for booking travel.

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