Perfect Match! Finding the Best Host Agency Partner
by Anita Pagliasso-Balamane
Author of "How I Made A Small Fortune as a Home-Based Travel
Agent"
(www.redticketproductions.com)
President, Ticket To Travel (www.aticket2travel.com)
OSSN Western Regional Manager
Email: sanjoseca@ossn.com
Phone: 408-531-9228
article continued from
Match.com
Use the source of the Internet to do your homework. Compare
commission structures, upfront fees, and benefits. If you are brand
new to the travel industry, you will need a mentor, lots of support
and an agency that has a training program in place. If you are a
seasoned travel consultant, look for a company that can support
you while you are out of the office traveling, pays higher commissions,
and offers other benefits and features that you could not attain
on your own. In either case, make sure that there is an agent reference
handbook as well as company policies and procedures.
Mix n' Match
- Make sure that the agency has the right balance of benefits:
- Do they belong to a consortium?
- Do they pay commissions on earned volume overrides?
- Do they pay bonus commissions?
- What kind of ongoing training is offered?
- What type of database management system is offered?
- Is there back-up support while you are out of the office?
- Do they have a lead referral program?
- What industry associations do they belong to?
- How long have they been in business?
- Do they offer continuing education assistance and rewards?
- If there are startup fees, what do they include?
Match Box
Prevent fires in advance by asking to see a copy of the
host agency's independent contractor agreement, errors and omissions
insurance policy, and any required city, state, or local travel
promoter registrations. You can always check with the Better Business
Bureau and the state Attorney General's office to see if any complaints
have been filed against them.
Grudge Match
It's also important that, should you leave the company, it is understood
that your customers as yours to take with you. Find out in
advance how and when they pay outstanding commissions. Ask for assurance
that they will be paid in a timely manner. Nothing upsets me more
than to get a phone call from fellow agents who have worked so hard
only to not get paid or find that they are constantly chasing commissions.
Do your due diligence in checking out the host agency's credentials
and all statements or claims for offers.
Match Maker
Ask for recommendations from other agents that you meet
at supplier and networking events. Nothing works better than firsthand
testimonials. Be leery of any company that is not willing to give
contact information for referrals.
The Perfect Match
Nowadays, host agencies come in all shapes and sizes. My
agency happens to be a "Home-Based Host Agency," which is one of
the newer growing segments for host agencies. Then there are the
"Mega Host Agencies" that have thousands of agents under their umbrella,
and many other categories in between. There are those that have
"no startup fees" to those that charge thousands of dollars. Taking
the time to "interview" several agencies will prove to be helpful
in making your decision of where to place your valued business.
Meet your Match
Whenever possible, it would be ideal to set up a meeting
to talk personally with the host agency. I find when I meet with
a potential new independent agent there is always so much more revealed
for both of us during our conversations. Email is great but does
not always portray the expressions and enthusiasm as you would get
in a personal one-on-one meeting. If it is not possible to meet
in person, at the very least, arrange for a phone conference to
discuss any questions or concerns.
Match Point!
The final point to a winning business relationship is that it
should feel like a mutually rewarding association. The company
you select should be as excited about your eagerness to learn and
to grow as you are -- after all, in the end, they will be the beneficiary
of your success.
(Note: Anita has just produced a new CD called "Anita's Toolbox
for Home-Based Agents" that contains dozens and dozens of her most
popular forms, letters, and guides. This CD allows you to download
her Word Docs for your own personal use and customization. To purchase
the CD or the book "How I Made a Small Fortune as a Home-Based Agent,"
go to www.redticketproductions.com.)
This article appeared previously in Agent@Home Magazine. |