The Art of Selling
by Mike Daly -- President, CSI Creative Solutions

Why are some people so much better at sales than others? Is it a skill that can be learned? Is it an art, a natural inclination -- a gift?

The key to becoming better at sales is to simply understand selling.

My goal with this column is to help you become more successful. I promise not to give you sound bytes or simple solution statements such as "You have to have confidence to win the sale" and "The close of the sale starts at the beginning." Although these are relevant, I don't think they help those who are struggling with growing sales or those who do not understand the foundation needed to create a sale. That foundation is the connection that must be created with the customer that will in turn allow the transactional sale to close, and to close naturally.

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