Travel Niches: Golf Travel
by John Hawks

In last month's E-Agent, we talked about golf as a "hook" for selling more cruises. This month, we'll focus on golf travel in general -- a steadily growing segment of the travel industry (and one that skews heavily towards upscale travelers who aren't afraid to spend money on their vacations!).

The National Golf Foundation (NGF) says Americans spend more than $26 billion every year on golf travel. And, that number has gone up steadily through the years, even as other travel niches have dipped in popularity from time to time. Once, golf was a weekend pastime or a once-a-vacation activity that competed for attention with sightseeing and dining out on the schedule. Now, though, playing golf has become the main reason why some travelers actually plan their getaways! Golf travel describes any trip that's built around the goal of visiting a destination primarily to play the game.

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