Anita's Secrets for Selling (and Nurturing) Group Bookings
by Anita Pagliasso-Balamane
Author of "How I Made A Small Fortune as a Home-Based Travel Agent"
(www.redticketproductions.com)
President, Ticket To Travel (www.aticket2travel.com)
OSSN Western Regional Manager
Email: sanjoseca@ossn.com
Phone: 408-531-9228

The ultimate scenario for selling groups is not only the initial higher revenue that it will generate, but also the repeat business that follows, whether it be a group that repeats every year or the spinoff individual business. Selling a group is only the first step to assure that you end up with the results that you want to achieve. Below, I have outlined what it takes to nurture a group booking -- from the inception to the welcome home.

Anita's multi-step program to keep your group cruise business sailing along

Once I have group space confirmed, I create a binder complete with all of the vital information regarding all pertinent aspects of the cruise. Included will be a complete inventory of staterooms that have been allocated by category. As staterooms are assigned, I log them into the inventory sheets so that I can readily see what is still available or what needs to be added. You should carefully record when deposits are due and when group space will be recalled. I also add these important dates to my electronic calendar in Microsoft Outlook for automatic reminders.

read more