Selling Travel 101: Enterprise Reaches Out to Home-Based Agents
by John Hawks

Last year, Enterprise Rent A Car -- the world's largest car rental company, in terms of vehicles and locations -- shook up the travel industry.

The car rental giant introduced its first formal travel agency program in 2005. Travel agencies around the United States helped Enterprise plan the program, and it shows. In a revolutionary step, Enterprise offers a truly customizable plan with three different options for rates and commissions. You can offer your clients Enterprise's standard GDS rates to earn 5 percent commissions, or you can choose among three alternative GDS rates with varying commission levels (0 percent, 10 percent, or 15 percent).

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