June 2006

In this issue...

OSSN Home
Destination: Santa Fe
by James Langford
President's Message
by Gary Fee
It's All About Freedom
by Melody Fee
From Commission to Attrition
by Anita Balamane
The Art of Qualifying
by Mark Daly
Agents Don’t Need Big Budgets
by John Dalton
Summer School
by Penney Rudicil
The Importance of Touching
by Bob Abrames
Ship Inspections & Luncheons
by Jeff Grieder
The Whole Truth
by Jerry Miller
OSSN National Conference
Selling Cruises
by John Hawkes
Selling Travel 101
by John Hawkes
Can this Trip be Saved
by John Hawkes
Travel Niches
by John Hawkes
Fams & Seminars

CHAPTER CHATS

Memphis
Hawaii
Daytona
Boulder



Agents Don’t Need Big Budgets to Market Their Web Sites
by John Dalton

Web sites have been the focus of the majority of suppliers and travel agencies over the past several years. We hear a lot of claims as to the success of particular sites. I always wonder how some companies come to that conclusion without comparing the activity of their site with others.

I'd like to show you how to track the performance of travel Web sites. For the sake of space, I'll limit it to the cruise side of our business. [NOTE: Below, you'll find a comparison of OSSN's site to other travel association sites.]

read more






Mysterious and majestic, indescribably beautiful and varied, the Great Lakes have entranced human beings for millennia. These inland seas offer travelers untold delights and unexpected marvels, from the civilized pleasures of Chicago and Thunder Bay to the cliffs, canyons and waterfalls that lie just beyond the shore. Our guests will explore historic port cities at our leisure and enjoy the splendors of the northern wilderness. Most of all, they will savor the lakes themselves, moment by moment – the glorious coastal scenery, the wildlife, the dramatic vistas, the fiery sunsets. As a German owned and operated cruise ship, marketed in both the U.S. and Germany, all programs and announcements will be in both English and German.

The Freshwater Oceans
of North America

From Toronto to Chicago, via Windsor, Tobermory, Parry Sound, Sault Ste. Marie, Thunder Bay, Duluth and
Mackinac Island
Sept. 20 – 30, 2006
10 days    COL 0622
Starting at € 2,230 p. p.
(cruise only)
Between Manitou and
Lakes as Big as the Sea

From Chicago to Chicago, via Marquette, Duluth, Thunder Bay, Sault Ste. Marie, Little Current, Parry Sound, Windsor and Mackinac Island
Sept. 30 – Oct. 11, 2006
11 days    COL 0623
Starting at € 2,450 p. p.
(cruise only)
Beautiful Nature in
Full-Color

From Chicago to Toronto, via Traverse City, Mackinac Island, Marquette, Sault Ste. Marie, Midland, Tobermory and Windsor
Oct. 11 – 21, 2006
10 days    COL 0624
Starting at € 2,290 p. p.
(cruise only)
All prices excluding fuel surcharges.

For a deck plan click » here, for a booking form and our terms & conditions click » here.

For further information and reservations please contact:
EURO LLOYD Travel Group · Ingrid Schacht · 7300 Carmel Executive Park Drive
Suite 215 · Charlotte, NC 28226 · Phone: (800) 782-3924, (704) 752-0042 · Fax: (704) 752- 0662
e-mail:
ingridelt@bellsouth.net · www.eurolloyd.com · www.flights.com

Or have a look on our homepage www.hl-cruises.com!

Want to learn more about MS COLUMBUS?
„Let’s go travel!“ This says everything about our ship’s character – her relaxed atmosphere, fantastic variety of shared experiences and exciting destinations. When you have enjoyed one cruise on the COLUMBUS, you will long for another – and another. This is what turns many of our guests into globetrotters. Our captain and crew ensure that there is a variety of activites available all day.
Some of our guests begin the day with a personal fitness program. Others like to relax in the pool or in the sauna and replenish their energy for the next adventure.

Keen golfers can enjoy complete Golf & Cruise packages on selected voyages. Whatever port we are heading for, guests on the COLUMBUS can look forward to stimulating and thrilling trips ashore. We offer exciting city tours and panoramic views in almost every port – under the personal guidance of our tour guides and perfectly organized from A to Z.
After an eventful day, many of our guests look forward to a relaxing break at home on board. Our cabins and suites are furnished to make you feel utterly comfortable.

Later on, dinner is served in a single leisurely seating. In line with the relaxed atmosphere, whether you dress up for it or dress casually is entirely up to you. So is your choice from our outstanding culinary offerings: whether festive, exotic or vegetarian, there is something for every taste.

OSSN Home  |  Destination: Santa Fe  |  President's Message  |  It's All About Freedom
From Commission to Attrition |  The Art of Qualifying |  Agents Don’t Need Big Budgets  |  Summer School
The Importance of Touching |  The Whole Truth |  OSSN National Conference  |  Selling Cruises
Selling Travel 101  |  Can this Trip be Saved  |  Travel Niches  | Fams & Seminars  |  Chapter News