IBRAND^sm Tune-Up
by Gary C. Sain
Chief Marketing Officer & Partner
Yesawich, Pepperdine, Brown & Russell

If you work for yourself, you should have a good idea of your strengths and weaknesses -- and your areas for improvement. How would your clients describe you as a person? Do you love what you do -- and, if not, what do you love doing? What is your reputation with those whose opinion you value the most?

”IBRAND^sm” is an attitudinal mindset in how we position ourselves to various targeted audiences. I’m a firm believe that individuals can be brands -- not in the traditional consumer sense like Procter & Gamble, but in a deeper, one-to-one relationship with those whom you serve.

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