Have It Your Way
by Anita Pagliasso-Balamane
Author of "How I Made A Small Fortune as a Home-Based Travel Agent"
(www.redticketproductions.com)
President, Ticket To Travel (www.aticket2travel.com)
OSSN Western Regional Manager
Email: sanjoseca@ossn.com
Phone: 408-531-9228

Adopt the "Burger King" Philosophy

When Burger King went after its competition for a larger share of the market, the company knew it had to be able to offer something unique from the other fast food hamburger chains.

They all sold hamburgers in one form or another. They all served French fries and side orders. Then, they realized that, although everyone wanted a hamburger, not everyone liked the same things on their burgers. The net result was the slogan and philosophy of "Have it your way!" They stood above the crowd and gave the customers what they wanted - their way. This campaign resulted in tremendous growth and name recognition for the chain. Burger King and "Have it your way" have become synonymous. All this on the one basic concept of giving the customers what they want!

read more