Selling Travel 101: Giving the Gift of Travel
by John Hawks

In a few weeks, stores around North America will begin bracing for “Black Friday” – the day after the U.S. Thanksgiving holiday when shoppers surge into retail shops in search of holiday bargains. (It’s called “Black Friday” because it traditionally marks the day of the calendar year when many stores go from the “red” to the “black” in terms of making annual profits.)

This year, why don’t you grab your fair share of holiday gift sales?

A growing number of storefront and home-based travel agents now offer their clients travel gift certificates -- prepaid coupons for future travel bookings that may be given as holiday presents to family members, friends, co-workers, and other recipients for Hanukkah, Christmas, and other occasions.

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