Selling Travel 101: Your 2007 Marketing Plan
by John Hawks

What does "marketing" mean for too many home-based travel agents? It's "catch as catch can" all year long, in many cases -- a supplier-designed email sent to clients here, brochures mailed to clients once a year, and a group presentation every once in a while. As a result, there's no steady growth to keep these travel retailers excited about their businesses.

Other outside sales agents mount marketing campaigns only when times are slow. Why is that a problem? It leads to "roller coaster" cash flow, with lots of money flowing into your account in the good months and stressful months where the commissions aren't so good.

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