Are You Selling Emotionally or Logically?
by Ken Hall

The First Law of Sales is critical when selling vacation travel. “People buy with emotion and justify with logic.”

Cut it out and tape it to your computer monitor. Print it on a card and put it in your wallet. Memorize it and repeat it often. It is one of the keys to understanding your buyers’ behaviors, and always thinking about it will make you a better salesperson.

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Coral Sands Travel
America's Host Agency