Religious Group Niche Marketing
by Bob Faucett

Niche marketing continues to interest many agents. One niche that is often overlooked, however, is religious group travel or pilgrimage marketing.

One of the fastest growing and frequently overlooked segments of group travel is the religious group. With tens of thousands of churches and synagogues in the United States, they constitute intact affinity groups which often share all of the elements needed to form a viable international travel group. Who wouldn't have an interest in handling the travel plans for a potential international group of 30 to 150, generating $60,000 to $500,000 in revenue? Particularly when the church or synagogue does the marketing for you!

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