Low-Tech Marketing in a High-Tech World
by Ken Hall

It is always gratifying to see someone go against the flow of current trends and be very successful. Aimee – one of our subscribers in Los Angeles – e-mailed to tell how she uses a very low tech approach to finding new clients.

Aimee uses magazines to find and attract people who have never heard of her – but in a way very different from what you might expect. She doesn’t advertise in them, she advertises on them.

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