Anita’s Do’s & Don’ts
by Anita Pagliasso

Do Market to a Defined Group: Find your target audience and gear your marketing plan to that audience. If you your specialty is seniors, go to senior centers, advertise in retirement community newsletters, etc. This does not mean that you need to turn down a honeymoon cruise booking. Just because a doctor specializes in one field of surgery doesn’t mean they can not take out an appendix if necessary to supplement income.

Don’t be Inconsistent in Your Marketing Efforts: You need to have the same look and feel across all of your ads, promotions and overall marketing plan. Make sure your name, photo and logo are always prominent.

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