It’s Time to Market CATS and DOGS
by John Dalton
In my previous article, I addressed a marketing approach some home-based agents are utilizing to increase their customer base and their incomes. I refer to this as marketing CATS and DOGS:
CATS means Conversations About Travel Stories. (CATS observe, listen and react.)
DOGS is Delivering Other Great Stories. (DOGS get excited and mimic what they see and hear.)
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