Destinations: Shorex 101
by John Hawks
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For many clients, the side trips they take when their cruise ship makes a port stop can generate as many memories as the time spent aboard the ship. Cruising offers travelers a handy way to see several destinations in a single trip, without incurring the extra expenses of transferring between these spots on land.
However, shore excursions can also generate
many headaches for agents! The general excursions offered by leading
cruise lines sometimes disappoint today’s travelers because
they’re “cookie cutter” trips - taking crowds
of people from the ship to the same tired tourist traps in each
port. Another huge challenge for agents is that, while some cruise
lines now pay commission on shore excursions, other leading cruise
lines do not – which means you won’t earn anything extra
for dealing with these bookings. And, if you try assembling your
own customized shore excursions for your clients from scratch, you’ll
spend a lot of hours to build trips that don’t carry big margins.
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