Who's Afraid of the Big Bad Wolf?
by Anita Pagliasso

During these uncertain times, the most critical advice I can offer is do not pull in and back away – I guarantee you that is exactly what your competition will do.

Stay the course and break away from the pack. When panic about a sliding economy hits the airwaves, the first impulse is to react, and most businesses react by rolling up into a ball. Don’t fall into the trap of thinking that no one will be traveling during these times. Businesses that take the stance of boldly staying the course and selling more – not less – will find that the competition will be largely void of the usual suspects.

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