Selling in a Recession
by Ken Hall

The current talk of recession and the declining dollar is going to affect your business. You can let it get you down, or you can see it as an opportunity to show your worth to your clients. Take the latter view.

How will these two double whammies present themselves? Well, clients will tell you they’re unsure about taking a vacation this year. They’re worried about their incomes being reduced; Europe sounds like it will be horribly expensive; the boss might cancel their vacation because others are being laid off and the company will be short-handed, etc. Whatever the reasons, you can tell they are worried and are thinking they either can’t afford or shouldn’t take a vacation this year.

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