News You Can (and Should) Use!
by Ken Hall
In August 2007, we wrote about The First Law of Sales: “People buy with emotion and justify with logic.” We said how important it is to remember this when talking with clients, as it is a key to understanding their behaviors. When you couple this with news that is current and of interest to them, your sales success will soar!
Last week, the Travel Industry Association released its conclusions from studies of data that looked at the health benefits of vacation travel. Its statements give us some great logic we can use when talking with clients about planning their vacations.
read more
|

|