The Art of Packaging
by Mike Daly

Ready to increase your sales and, consequently, your profits?

With the growth in golfing and spa vacations, you have a wealth of opportunity to create group travel experiences that are profitable.

Let's use an example of creating a golf event at a resort that offers a golf and spa package. I recently created a package myself at L'Auberge du Lac in Lake Charles, La., a beautiful resort with a Tom Fazio-designed golf course, a world-class spa, a well-respected gourmet restaurant, and an elegant casino - all amenities that appeal to golf pros and golf amateurs alike.

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