| November 2008 In this issue... |
| OSSN Home |
| Destinations:
Top Wedding Sites |
| President's
Message by Gary Fee |
|
Making the Most of OSSN Meetings |
| Hauntingly
Good Show by Melody Fee |
| E-Mail
Marketing in Differcult Times by Ken Hall |
|
Now It's On to Chicago by Martin Deutsch |
| Here
Come the Brides by P.J.Ott |
| The
Art of Packaging by Mike Daly |
|
Travel Insurance: Worth the expense? by David Appleby |
| Tough
Times by Vince Yeck |
| OSSN Sets Sail with FAM Cruises |
| CHAPTER CHATS |
|
Here Come the Brides!
|
As a trade show exhibitor, I learned I've got about five seconds to catch an attendee's eye before he or she passes my booth. Five seconds. It's actually more like 3.5 seconds to impact a prospective customer based on a 10x10 space. Test this the next time you are attending a travel industry show and see for yourself. With this kind of attention span, making the most of my presentations, my graphics, and my signage in the exhibit is not just smart marketing, it's do or die. Long gone are the days of simply tacking up a sign with your company name on it. "There's [intense] competition for the eyeball at trade shows," says Dr. Jerry Cahn, CEO of New York City-based Brilliant Image, a supplier of trade show graphics. So, if you're not ready to spend thousands of dollars each year exhibiting at industry trade shows in hopes of gaining new customers and sales, here's a few of my tips and lessons.