2009 Changes in Cruising
by George Stathopoulos

(This article was adapted from George's speech at the Venice Seatrade conference at the end of 2008. His comments offer an excellent snapshot of how cruise line executives view their distribution options in 2009 and beyond, particularly the role of the travel agent.)

Europe’s cruise product distribution is primarily channelled through traditional means, such as tour operators, travel agents, wholesalers and consolidators, and they continue to be the most efficient instrument to reach Europe’s diversified consumer base. On one side, we have the marketing effort of the cruise companies; on the other, the synergies developed with the travel professionals who have been instrumental in achieving the remarkable growth we have enjoyed over the past decade.

read more