The Art of Sales
by Mike Daly
I recently began a consulting project to help a published author with a new book titled “You Are Not Forgotten,” with a foreword written by former U.S. Secretary of State Henry Kissinger. The book has received incredible reviews from politicians, celebrities, and even a Medal of Honor award recipient. So why would our help be needed? We were hired because of many unique circumstances surrounding this particular book, the details of which would take up this whole article - but, in short, a new perspective and some creative solutions were definitely needed. Now as many of you know, the book publishing business is not my forte.
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