Write Your Niche Marketing Plan
by Cory Andrichuk
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- Who you are
- Why your customers should choose you over your competition
- Where you are going financially
- How you’ll get there
In today’s competitive economy, it’s even more important for you to target your marketing efforts with niche marketing plans that focus your travel products and services to a small, defined portion of the market that’s not being readily served by the mainstream travel marketers.
In my recent OSSN Webinar, I outlined nine critical steps in writing your niche marketing plan:
- Build your plan with smart, realistic goals.
- Conduct and gather market research to support your plan.
- Carry out a SWOT (Strengths, Opportunities, Weaknesses, and Threats) analysis of your plan.
- Analyze your competitors.
- Analyze your customers.
- Analyze your partners.
- Analyze your products.
- Define your niche marketing objectives.
- Prepare your promotional plan.
Of course, there's a lot more work in each step, and you'll find complete details by watching the Webinar recording "How to Write Your Niche Travel Marketing Plan" after you sign in at: http://www.ossn.com/secure/webinars/index.asp
Sales expert Jeffery Gitomer says that “People don’t like to be sold – but we love to buy!” That’s very true in the travel business. That’s why you should invest the time and energy to write a niche marketing plan for your home-based travel business.
Businessses don’t plan to fail – but, 80 percent of them fail to plan, and they don’t make it. Make sure your home-based travel business isn’t one of them!
I’m here to help. Check out this Webinar at OSSN.com, and visit my site: www.brandUcoaching.com. You can also email me any time with questions at cory@brandUcoaching.com.
Cory Andrichuk is the president of brandUcoaching.com, a leading business coaching service for travel agents and other travel professionals.
(Credit: brandUcoaching.com)
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