January 2010
Multi-Generational Cruising
by Cindy Bertram
In the cruise industry's earlier days, couples tended to be more of the norm. Yes, there were cruise lines that targeted families, but the term "multi-generational" wasn't used the way it is today.
Now, more cruise lines are embracing multi-generational cruise guests in new ways. Dan Hanrahan, President and CEO of Celebrity Cruises, summed it up best: "Celebrity does well with multi-generational families. Ours is not a 'kids product,' yet it's a product where adults can have a wonderful time and know that their kids and grandkids can have a great time as well."
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