January 2010
OSSN's Agent Celebrities!
by Melody Fee
The special categories that we have selected for this campaign are as follows:
- Best Website for a Travel Agency Under One Million Dollars in Annual Sales
- Best Website for a Travel Agency Over One Million Dollars in Annual Sales
- Best Co-op Marketing Campaign Between an OSSN Member and Cruise Line in 2009
- Best Co-op Marketing Campaign Between an OSSN Member and Tour Operator in 2009
- Best Cruise Incentive Travel Campaign Run by an OSSN member and Cruise Line
- Best GROUP Marketing Campaign in 2009
OSSN has lined up a special panel of judges among our OSSN regional managers from the four corners of the United States, as well as the OSSN Executive Advertising Team to to select our special winners. We are really looking forward to your submissions!
Here is what you need to do:
If you are promoting your website (award #1 or #2 above), send us the URL link for your site, along with the details of why and how you believe your website works well for you in your promotional efforts to the retail client:
- What makes it special?
- What have you done to promote "LEAD GENERATION" that may be different than other websites?
- What attracts your clients' eyes and interest to come to your website?
- What type of supplier support have you generated to pay for any services that you offer on your website?
If you are entering your agency for any of the awards between #3, #4, #5, or #6 above, give OSSN the details of your promotion:
- How did the supplier work to assist you?
- How did you market this special opportunity to the retail marketplace?
- If it was an affinity group, how did you get the group lead?
- If it was an incentive, how did you help to develop the enthusiasm of the incentive group?
- Show us any great photos of your promotion!
- Show us any great flyer or full color marketing pieces that you used!
You may begin submitting your information to OSSN at awards@ossn.com.
OSSN will announce the awards in the near future, and we sure look forward to hearing from many members who feel they have put together some great marketing campaigns during the past 12 months! We want to celebrate YOUR success, just as you are joining us in OSSN's special 20th Anniversary celebration in 2010.
Melody Fee serves as executive vice president of the Outside Sales Support Network. You may reach her at melodyfee@ossn.com.
(Credits: Melody Fee, OSSN)
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