July 2010
Incentive Cruise Sales 101
by Melody Fee
During the recent Home Based Travel Agent Forum in San Diego, OSSN had the great pleasure of hosting two of our premier cruise line partners for a special presentation on Incentive Cruise Sales.
During this workshop led by Ron Gulaskey (director of corporate and incentive sales for Celebrity Cruises) and Lori Cassidy (Royal Caribbean's director of incentive sales), agents were given a step-by-step approach on the "how tos" of entering the incentive market. And, since the incentive cruise market is such a growing market with endless possibilities for agencies of ALL sizes to sell and promote, I would really like to give you a great recap of some of Ron's and Lori's most important points so that you can begin to discover the potential for your own agency to use in the months ahead!
Why Say 'Home Based Agent'?
by Kelly Monaghan
The term "home-based travel agent" has been around for nearly 20 years now. But, some people in the industry say it's time to toss it onto the dustbin of history. But does that really make sense? Or, is this a tempest in a teapot?
When the phrase "home-based travel agent" first came into wide usage in the early 1990s, it was used to refer to people who sold travel but who were not employees of accredited travel agencies. Instead, they were outside sales reps for accredited travel agencies, and they operated as independent contractors (not as employees), an important distinction. And, yes, almost all of them worked from home offices.
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