July 2010
Cruise Line Loyalty Programs
by Cindy Bertram
No longer just an invitation to a Captain's cocktail party or a discount on a future sailing, cruise lines' past passenger programs have entered into a new era. Wider ranges of benefits and perks have emerged, along with different tiers of membership. It's no longer a "one size fits all" scenario. How do cruise lines measure loyalty - and what are the key things travel professionals need to keep tabs on?
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