March 2010
Shifting Cruise Trends
by Cindy Bertram
The term "shift" elicits thoughts of a change in direction. We "shift gears," we alter a position, rotate, or move. But, it also has a business application as well. How consumers make a leap from one product to another or even returning back to an original one is an integral part of today's buying society. And, this also occurs in the cruise industry.
Thanks to more diverse ships and cruise lines (compared to the handful that existed in the 1980s), people who cruise do "shift." What are the driving forces behind cruise clients "shifting?" As agents, how can you effectively leverage this to keep your current clients happy and (along the way) develop new clients who perhaps would never had considered cruising in the past?
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